• What is Garba:
Garba is a traditional folk of Gujarat that is a musical and lyrical representation of gujarati social – cultural background.
• What is Red Raas:
Red Raas is Red FM’s own creation which innovates the traditional format of Garba writing with current issues and Bajaate raho lyrics. Red Fm creates a music album of 9 new garbas written by 9 famous poets/lyricists and composed by famous composers. This format has gained popularity with the people of Gujarat (Rajkot,Baroda & Ahmedabad) as it connects with them immediately. It gives a fresh feel to the traditional format. Year on year it is becoming a superhit and the season of Red Raas speaks volume of its success.
• Facts and Figures:
We would like to share our on air,on ground & online/digital achievement during this year’s Red Raas Activity (during Navratri 25th
nov to 3rd oct.) This year a special music launch event was held to mark the launch of Red Raas Season 5. Festive revelry and grandeur made this event the talk of the town. The event was graced by various dignitaries and celebrities. Live performances and
audience participation made the show a power packed one. Such was the craze and liking of the event that within hours of the launch, #REDRAAS was trending and the trend continued for two successive days (http://youtu.be/t9R4395ON5k )
In a mere span of 2 days the tracks of Red Raas had been played by 5.6 k online users. (http://yourlisten.com/RedFM_Ahmedabad_tw)
Not just the music launch, the next step was to take the RED RAAS live on ground and this too happened for 2 days at a prominent party plot of the city. Almost 10,000 people per day swayed to the tunes of Red Raas in this mega event. First time ever, any radio did live broadcasting of an event and it continued for 2 days.
It proved to be Gujarat’s first HD Live broadcasting by a radio station (RedFM Ahmedabad (Day 1: http://youtu.be/BsA8s0YiGPg Day 2: http://youtu.be/Ji6r__Hmsrg ) The phenomenal liking for this event as a whole can be gauged simply by numbers as well. Red TV subscribers increased to 3565 from 3164. 3795 people viewed this program across the world during live streaming.
All in all Red Raas was an outright success everywhere: On air, On Ground and On line. Be it Facebook, Instagram, twitter or Youtube, type #RedRaas / #RedRaasLive and see the amazing results.
& Last but not the least – As per the one digital expert’s analytics report we got more than 25 Lac Tweet Impact & tweet reach crossed the 3 Lac mark.